Values, lifestyles, and psychographics
Waarden
Consumentengedrag
Reclame
Social prediction
Advertising & Promotion
Onderzoeksmethoden
Consumer behavior
Advertising
Evaluation
BUSINESS & ECONOMICS
How can we improve our ability to make plans for tomorrow? The first important step is to understand the trends of today and how current dynamics are changing the way we live, work, and consume products and ideas. This book presents a variety of approaches that, taken together, provide significant i…
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