The 22 immutable laws of branding
how to build a product or service into a world-class brand
Trademarks
Product management
Branding (Marketing)
Brand name products
Internet marketing
Advertising
Decision making
Marketing
Business
Management
Nonfiction
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Not available to read online
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