Words in ads
Applied linguistics
Taalgebruik
Publicité
Langage
Sociologie
Advertising
Engels
Language
Anglais (Langue)
Aspect social
Social aspects
"This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and w…
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