Cover of What the Customer Wants You to Know

What the Customer Wants You to Know

How Everybody Needs to Think Differently About Sales

by Ram Charan

2007 192 pages eng

From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in"We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering mala…

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