Designing and delivering superior customer value
Service à la clientèle
Satisfaction
Consumer satisfaction
Consommateurs
Human Resources & Personnel Management
Customer services
Consumer behavior
Entrepreneurship
Business / Economics / Finance
Gestion
BUSINESS & ECONOMICS
Management
"This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years o…
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