Cover of Presidential polls and the news media

Presidential polls and the news media

by Paul J. Lavrakas, Michael W. Traugott

1995 279 pages eng

Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, expert…

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