Marketing in the Public Sector
A Roadmap for Improved Performance
Government productivity
Administrative agencies
Citizen participation
Public administration
Business
Management
Nonfiction
Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion Segment your markets, reach your clients where they are-and satisfy them Influence positive behavior: 12 social marke…
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