Pioneers of digital
BUSINESS & ECONOMICS / Marketing / General
E-commerce
Internet advertising
Advertising & Promotion
Social media
Internet marketing
Industries
Marketing
BUSINESS & ECONOMICS
General
"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketi…
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