Gamification by design
Internet games
Cs.cmp_sc.app_sw
Social media
Application software
Web sites
Games
Development
Design
Marketing
Psychological aspects
General
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing …
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