The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
Green Business
Green products
Développement durable
Sustainable development
Marketing
BUSINESS & ECONOMICS
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their pr…
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