The business of champagne
Vin
Wine industry
BUSINESS & ECONOMICS / Management
Wine and wine making
Aspect économique
Industrie
Economic aspects
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a ran…
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