Cover of One click

One click

by Richard L. Brandt

2011 eng ★ 3.2 (4 ratings)

"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Wh…

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