Race for the world
strategies to build a great global firm
Intégration économique internationale
International business
Business strategy
International - General
Internationale ondernemingen
Strategisch management
International Relations - General
Structural Adjustment
Entreprises multinationales
International economic integration
Internationalisatie
Economic integration
International
International business enterprises
Strategic planning
Globalization
Business / Economics / Finance
Gestion
BUSINESS & ECONOMICS
Management
General
"This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - tale…
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