Cover of Priceless

Priceless

the myth of fair value (and how to take advantage of it)

by William Poundstone

2009 336 pages eng

Examines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological e…

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