Seeing What's Next
Using Theories of Innovation to Predict Industry Change
Business forecasting
Strategische planning
Technische vernieuwing
Creative ability in business
Business planning
Forecasting
Technological innovations
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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