Cover of Mediawriting

Mediawriting

print, broadcast, and public relations

by Janet E. Ramsey, Ronald D. Smith, Wayne R. Whitaker et al.

2000 373 pages eng

"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then stu…

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