Cover of Profits with principles

Profits with principles

by Ira Jackson, Jane Nelson, Ira A. Jackson

2004 385 pages eng

"In Profits with Principles, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage or "doing the right thing." The sixty companies profiled in Profits with Principles - including Starbucks, Citigroup, Alcoa, General Motors, General Electric, DuPont, and Dell - come fro…

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