Cover of Yes!

Yes!

by Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin

2008 288 pages eng ★ 4.0 (3 ratings)

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What fact…

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