Cover of The brand gap

The brand gap

by Marty Neumeier

2003 178 pages eng ★ 3.8 (5 ratings)

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who wou…

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