Cover of Soft Power

Soft Power

by Joseph S. Nye

2004 191 pages eng

"Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power - the ability to …

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