Strategisch management

89 books

Principles of marketing

John Saunders undifferentiated, Peggy H. Cunningham, Philip Kotler et al.

1980 ★ 4.6

Out of the crisis

W. Edwards Deming

1986 ★ 5.0

Leading Change

John P. Kotter

1996 ★ 4.7

Strategic market management

David A. Aaker

1984 ★ 4.8

Competitive advantage

Michael E. Porter

1985

Strategic brand management

Kevin Lane Keller

1998

The mind of the strategist

Kenʼichi Ohmae

1982 ★ 5.0

Winning

Jack Welch

2005 ★ 4.2

Business

Geoffrey A. Hirt, Geoffrey Hirt, O. C. Ferrell et al.

1992

Marketing management

Philip Kotler

2003

Managing Change

Bernard Burnes

1992

Creating public value

Mark Harrison Moore

1995

Marketing Management

Philip Kotler

1999

What is strategy - and does it matter?

Richard Whittington

1993

International business

Alan M. Rugman, Richard M. Hodgetts

1985

Information rules

Hal R. Varian, Carl Shapiro

1998

Creating shareholder value

Alfred Rappaport

1986

Developing business strategies

David A. Aaker

1995

Strategy safari

Henry Mintzberg

1998

Implanting strategic management

Edward McDonnell, H. Igor Ansoff

1990

The successful business plan

Eugene Kleiner, Rhonda Abrams

2000

Revenue Management

Robert G. Cross

1997

Lean for dummies

Natalie Sayer

2007

The Heart of Change

John P. Kotter, Dan S. Cohen

2002

Product Strategy for High Technology Companies

Michael E. McGrath

1995

Exploring strategic change

Julia Balogun

2004

Corporate strategy

David J. Collis, Cynthia A Montgomery

1997

Marketing research

David Johnston Luck

1970

Strategic management of public and third sector organizations

Paul C. Nutt

1992

The great transition

James Martin

1995