Consumers' preferences

61 books

The Lean Startup

Eric Ries

2011 ★ 3.9

Hooked

Nir Eyal

2014 ★ 4.0

Consumer behavior

Michael R. Solomon

1996

Neuromarketing

Patrick Renvoisé

2007

The innovator's method : bringing the lean startup into your organization

Clayton M. Christensen

2014

Managing Customer Experience and Relationships

Martha Rogers, Philip Kotler, Don Peppers

2016

Branded

Alissa Quart

2003

Consumption values and market choices

Jagdish N. Sheth

1991

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Tom Vanderbilt

2016

Customer behavior

Jagdish N. Sheth, Banwari Mittal

2004

No One Makes You Shop at Wal-Mart

Tom Slee

2006

Authenticity

James H. Gilmore, B. Joseph, II Pine

2007

The one to one future

Don Peppers

1997

Managing Customer Relationships

Don Peppers

2004

The intention economy

Doc Searls

2012

Consumer-centric category management

A.C Nielsen Company.

2006

Encyclopedia of consumer brands

Janice Jorgensen

1994

Encyclopedia of consumer brands

Janice Jorgensen

1994

Darwin's brands

Anand Bhaskar Halve

2011

An information processing theory of consumer choice

James R. Bettman

1979

Behavioral marketing

Dave Walters

2015

Household consumers' acceptance of experimental grapefruit juice crystals

Thomas M. Stack

1970

Ethnography for Marketers

Hy Mariampolski

2006

Consumer Behavior in Fashion

Michael R. Solomon

2008

Managing customer relationships

Don Peppers

2011

You are what you choose

Scott De Marchi

2009

Happy customers everywhere

Bernd Schmitt

2012

The price of a bargain

Gordon Laird

2009

I Want That!

Thomas Hine

2002

Sex, drink, and fast cars

Stephen Bayley

1986