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Advertising campaigns

Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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Creating the advertising message

Jim Albright

1992

Advertising campaigns

Leon Quera

1977

Advertising

Tipper, Harry

1914

Design secrets

Lisa Hickey

2002

$ellebrity

George Lois

2003

The Creative Business Idea book

Euro RSCG Worldwide

2011

Practical Guide to Integrated Marketing Communication (Marketing in Action Series)

Tom Brannan

1998

Creative strategies

Mario Pricken

2010

Epica Book Seventeen: Europe's Best Advertising (Epica: Europe's Best Advertising)

Adam Ward

2004

Seducing strangers

Josh Weltman

2015

The Advertising Concept Book

Pete Barry

2001

Maximizing lead generation

Ruth P. Stevens

2012

Persuasive communication campaigns

Michael Pfau

1993

Absolut book

Richard W. Lewis

1996

Underdog Advertising

Paul Flowers

2006

Advertising attack

Laura Hensley

2010

Another One Bites the Grass

Simon Anholt

2000

That's Our New Ad Campaign...?

Dick Wasserman

1988

Advertising Now. Online

Julius Wiedemann

2007

Advertising and integrated brand promotion

Richard J. Semenik, Thomas O'Guinn, Chris Allen et al.

2003

How to plan advertising

Alan Cooper

1997

Advertising next

Tom Himpe

2009

Public information campaigns & opinion research

Hans-Dieter Klingemann

2002

Advertising campaign planning

Jim Avery

1997

Advertising Campaign Strategy

Donald Parente

1999

The brains behind great ad campaigns

Margo Berman

2009

Under the radar

Jonathan Bond

1998

Permission Marketing

Seth Godin

1999 ★ 4.4

Strategic brand communication campaigns

Don E. Schultz

1999

Advertising campaign strategy

Donald Parente

2013